Amazon will shut down its Android Appstore on August 20, 2025, discontinuing support for third-party Android devices. The company informed developers that they will no longer be able to submit new apps, signaling the end of the platform’s presence outside Amazon’s ecosystem.
Alongside the Appstore closure, Amazon will also discontinue its Amazon Coins digital currency, which was used to purchase apps and games. Users holding Amazon Coins as of August 20 will receive refunds. The company cited low engagement from non-Amazon device users as a key reason for the shutdown, stating that the vast majority of customers use the Appstore on Amazon’s own devices, such as Fire TV and Fire Tablets. The Appstore will continue operating on these devices, ensuring that Amazon users retain access to apps and content.
Oh wait what, Amazon App Store discontinued on Android Devices. pic.twitter.com/CQvxcXe4LP
— RizbIT IT Services (@RizbITUK) February 20, 2025
Amazon originally launched its Appstore in 2011 as an alternative to Google Play, attempting to establish a competing app ecosystem. It was integral to Amazon’s Fire Phone, a project that ultimately failed. More recently, Amazon attempted to expand its app marketplace to Windows, allowing users to download Android apps on Microsoft’s platform. However, in 2024, Amazon announced that it would discontinue support for its Appstore on Windows starting March 5, 2025.
Security concerns may have influenced Amazon’s decision. In 2023, McAfee Labs discovered that an application on the Amazon Appstore was disguising itself as a health tool while spreading malware. While Amazon did not directly attribute the shutdown to security risks, the incident raised concerns about the platform’s safety.
By closing its Android Appstore, Amazon is consolidating its digital services, focusing on its own devices rather than maintaining an independent app marketplace. This move reflects the company’s broader strategy of strengthening its ecosystem rather than competing with Google Play.
Filed in Amazon, Amazon Appstore and Android.
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