Following the current Neo QLED TV series launch, Samsung Electronics America has formally launched its 2025 OLED TV lineup, led by the spectacular flagship S95F collection.. With new ranges of innovation in show expertise, sensible options, and design, the newest lineup unveiled at CES 2025 additionally contains the S90F and S85F collection, providing display screen sizes as much as 83 inches.
Samsung S95F 4K OLED TV 65″ – the successor of last year’s S95D series
On the coronary heart of the brand new lineup is Samsung’s most superior OLED Glare-Free expertise, which eliminates reflections from daylight and ambient lighting. Samsung claims the S95F contains a 30% brightness enhance, the corporate’s brightest-ever OLED display screen, and an upgraded 165Hz refresh fee for ultra-smooth movement. Powered by the brand new NQ4 AI Gen3 Processor, the S95F delivers improved 4K upscaling, deep distinction, pure blacks, and Pantone-validated coloration accuracy.
Throughout all three collection, Samsung Imaginative and prescient AI enhances the viewing expertise with clever options corresponding to “Click on to Search” for real-time content material suggestions and “Reside Translate” for fast subtitle translations. Imaginative and prescient AI additionally brings sensible house options like “Pet Care” and “Household Care” to the display screen, letting customers monitor their residing area and obtain alerts by way of SmartThings, together with a 3D Map View for complete house visibility.
The TVs additionally assist gesture controls by way of Galaxy Watch, and the new One UI Tizen interface mirrors Samsung’s cell ecosystem, permitting personalised person profiles and entry to seven years of software program updates.
The S90F, obtainable in sizes from 42” to 83”, shares the identical AI Gen3 Processor and helps OLED HDR+ and Movement Xcelerator 144Hz for vibrant readability and fluid visuals. Sound options like Object Monitoring Sound Lite and Adaptive Sound Professional ship immersive, room-tailored audio.
The entry-level S85F collection brings high-end options at an accessible value level, powered by the NQ4 AI Gen2 Processor, 4K AI upscaling, and a 120Hz refresh fee.

Samsung Gaming Hub on the S95F 4K OLED TV 65″
Samsung offers a broad vary of content material entry decisions, together with built-in streaming by way of Samsung TV Plus, cloud gaming by way of Samsung Gaming Hub, and a new karaoke expertise by way of Stingray Karaoke.
Worth and availability
The S95F collection (55” – 77”) is offered now, and the 83” class dimension shall be launched quickly:
The S90F collection (42” – 83”):
The S85F collection (55” – 83”):
- 83” S85F: $4,499
- 77” S85F: $2,999
- 65” S85F: $1,999
- 55” S85F: $1,499
Along with the OLED TV lineup, Samsung can also be launching two 2025 soundbars. Each are new merchandise within the flagship Q-Sequence: the HW-Q900F ($1,399) and HW-QS700F ($699).
Filed in 4k Streaming, 4K TV, AI (Artificial Intelligence), CES, CES 2025, Oled Tv, Samsung and Tizen.
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